About SaaS Cohort

Welcome to SaaS Cohort!

I’m Karan Singh, a SaaS marketer sharing my journey and insights into the SaaS domain. This blog documents my experiences, strategies, and trends in SaaS marketing.

My interest in SaaS began with understanding how it builds revenue on top of the previous year’s revenue, eliminating the need to start from scratch annually. At a previous SaaS organization, I transitioned a Visitor Management solution from a one-time payment model to a SaaS product. This taught me the value of recurring revenue. Expanding this product into the US market cemented my belief in the SaaS model.

This blog combines my execution experience and research on best practices. It’s a resource for strategies and insights based on real-world application and industry knowledge.

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